Every company needs to adapt with its business environment to survive. Innovation can come from many places. Lego have embraced their fan bases [mainly adults] by giving them the tools they need to create their own lego products. Lego customers can simply download their ‘digital designer’ and create anything they want on the screen with lego. But it doesn’t stop there… Lego actually then make the product and allow their customers to buy it and sell it to other customers too. It’s a kind of my space meets ebay meets itunes! Continue reading
