Jan 23 2010, It was a cold winter Saturday morning in Reading, England. We had just had 3 weeks on heavy snow and I had risked £4,500 of my own money putting on my first ever school competition for my rock academy. I was feeling very scared but also warm in the knowledge that whatever … Continue reading
…..Every business needs revenue to survive, I know as a ran a company for a while that didn’t manage to achieve this and it went into administration. Cash is king as will all know, but it comes from sales, sales come from conversations with either existing customers or potential customers.
So how can retailers increase their sales in these tough times?
The mathematical answer is either sell more to your existing customers or find new customers to sell to or both?
What I would like you to consider for a moment is what more can you do to encourage your staff to talk to customers more often……? Continue reading