customers are for life NOT just for christmas ..
Continue reading
For those about to rock …. you need to buy a musical instrument!!!…and I know where you buy one!!
I’m working on a recycling a very old retail concept exclusively on twitter… this could be music to shopkeepers ears. Continue reading
..then what she said next took me by surprise… ‘oh that stuff’ , she said, ‘I’ve been told I need to start blogging and doing all that but I just don’t have the time. ‘
…..Every business needs revenue to survive, I know as a ran a company for a while that didn’t manage to achieve this and it went into administration. Cash is king as will all know, but it comes from sales, sales come from conversations with either existing customers or potential customers.
So how can retailers increase their sales in these tough times?
The mathematical answer is either sell more to your existing customers or find new customers to sell to or both?
What I would like you to consider for a moment is what more can you do to encourage your staff to talk to customers more often……? Continue reading
Every company needs to adapt with its business environment to survive. Innovation can come from many places. Lego have embraced their fan bases [mainly adults] by giving them the tools they need to create their own lego products. Lego customers can simply download their ‘digital designer’ and create anything they want on the screen with lego. But it doesn’t stop there… Lego actually then make the product and allow their customers to buy it and sell it to other customers too. It’s a kind of my space meets ebay meets itunes! Continue reading
